PreConference Workshops

AABC Learning Collaborative for Birth Center Sustainability

DATE: Tuesday, September 9th - Thursday, September 11th
TIME: 6:00pm-8:30pm (Tues) / 9:00am-5:15pm (Wed) / 8:30am - 12:30pm (Thrs)
FACULTY: Erica Biesinger, MBA and Jillian Helleloid, MBA

Ready to transform your birth center from survival to thriving? Attend the AABC Learning Collaborative for Birth Center Sustainability. This multi-day pre-conference workshop will equip you with the knowledge and tangible tools, including customizable template presentations, spreadsheets, and sample letters, to confidently negotiate equitable contracts using regional price data.

Leverage the collective expertise of the AABC Industry Relations Committee (IRC) and gain a clear blueprint to articulate your birth center's value and secure sustainable reimbursement. You'll gain a clear understanding of:

  • Best practices for antitrust compliance

  • Sustainability as it pertains to YOUR birth center

  • The law as it relates to birth center payment

  • Setting up billing for success

  • Communicating your value proposition

  • Negotiating tactics and realistic timelines for contracts

  • How to build on the successes of fellow birth centers

  • Collaboration with other birth centers to educate and garner support from stakeholders

Upon completion of the course, participants will be eligible to purchase a data report customized to their state, which includes reimbursement details by key codes, insurances, and comparatives. The data report is an additional fee and a separate link for purchasing will be made available. All participants will be required to sign a Licensing Agreement to purchase the data report.

For your best learning experience, we recommend that participants are familiar with budgeting and basic billing practices. AABC has toolkits to provide these foundational resources. 

REGISTRATION FEE

  • $800 AABC Birth Center Members

  • $1855 Non-Members (includes AABC Birth Center Membership)

REGISTER A TEAM & SAVE
Group discounts available. Birth centers may find it beneficial to have two or more staff attend the learning collaborative. Register two or more people and save $50/person. You must register all team members at the same time to receive the discount.

DATA REPORT
Upon completion of the class, participants will be eligible to purchase a data report customized to their state, which includes reimbursement details by key codes, insurances, and comparatives.

  • Data Report Fee: $1200 - AABC Birth Center Members

FACULTY

Jen McClellan

Erica Biesinger, MBA

Erica has been involved in the birth center community since 2014 when she joined the staff at The Midwife Center in Pittsburgh as the Finance and Operations Manager.  Since then, she's provided ongoing administrative support to the birth center including overseeing all financial aspects of the Center and helping to expand  both the facility and programs offered.  She is passionate about the independent, free-standing birth center model and the midwifery model of care. Her goal is to have that shine through in her administrative work, while improving the ongoing financial health of the birth center.

Jillian Helleloid, MBA

Jillian has been working in the medical billing and coding field with freestanding birth centers since 2017. In 2025 Jillian opened her own consulting business, Bloom Birth Center Consulting, to assist midwives and birth centers with everything from contracting & billing to administrative support.

In addition to her professional experience, Jillian is a member of the IRC committee and currently serves as the treasurer of the Minnesota Chapter of AABC where she has been actively involved in advancing legislative changes to support birth centers in Minnesota.