How to Determine Your Breakeven Point for Sustainability

Admin Breakout

DATE: Friday, October 13th
TIME: 3:30 pm - 4:30 pm
FACULTY: Brianna Bennett, MBA & Laura Wiegand, BS

What does a sustainable reimbursement look like for your practice?

In the session, you will get hands-on budgeting tools to determine your break-even point now. You will also take a 2nd step to determine what you would need to be reimbursed if you were to make changes that would elevate your birth center to where you want to be.

Please bring your Profit and Loss Statement from your previous year or your P&L version of this year's budget if much has changed. Please bring your birth statistics for that same 12-month period, i.e. total birth numbers for births in your birth center and at other locations if applicable.

Presenters will teach you how to delineate expenses in a way that helps you determine exactly what you need to not only survive, but thrive! Knowledge is the first step in appropriate negotiation for contracts with payors which allows your practice to sustain and grow. The 3rd step in this session is learning imperative steps to negotiate and how to deal with common tactics that insurance companies use to sequester your efforts.

Faculty

Brianna Bennett, MBA
Brianna is an expert in birth center administration and an experienced nonprofit medical manager.  She has served as faculty for AABC for more than 10 years teaching workshops throughout the U.S., consulting with midwives, medical leaders, and entrepreneurs.  She understands all facets of financial management, HR, marketing, program development, and business grit.  Brianna worked for more than 15 years as the business director of the Women's Birth & Wellness Center in Chapel Hill, NC where she has helped the center grow and expand its services to include more than 7,500 clients.  Brianna also helped to kick-start a second birth center in Asheville, NC in 2016.

Laura Wiegand, BS
Laura is the COO/Co-Founder of Birth Partners, INC. She has successfully managed the openings and operations of several Birth Centers across the country. At the national level, she currently co-chairs the AABC’s Industry Relations Committee, and on a state level she serves on the Illinois Birth Center Task Force Committee, the Oregon Association of Birth Centers, and the Florida Birth Center Owners. She works at the state and local level to educate medical communities and health insurance providers about the benefits of the midwifery and birth center model of care including better outcomes, and reduced costs for families and payors. Laura was awarded the 2022 AABC Professional Award, in recognition of her passion, advocacy, and dedication to the birth center model of care. With over 25 years of healthcare management experience, Laura has made her passion for maximizing care, while securing financial results and building a team that focuses on family and the entire experience, serving as a resource for many aspects of healthcare and birth center operations.